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The new profile of your life (video)

Timelines, Tickers & Newsfeeds

The new features that Facebook announced at last week's f8 conference will have a dramatic effect on Facebook marketing, but nobody is sure as to how. Businesses will now have three ways to reach Facebook users. Timeline will be an enhanced profile that is analogous to a movie of the user's life rather than today's snapshot. Ticker will be a mostly unfiltered real time listing of the user's interactions with Facebook apps, a home for items that Facebook's new Graph Rank algorithm has determined are unworthy of inclusion in the third channel, The Newsfeed. The other big news relates to verbs. Users will still be able to Like but they will also Watch, Read, Listen and, perhaps soon, Want.

Search Engine Land provided a good overall summary of the upcoming changes and Inside Facebook described the new Timeline in some detail (WebProNews published screen shots of the set up process). Facebook's Brett Taylor explained how a new generation of apps will post items to the Ticker and Newsfeed and, hopefully, the Timeline. In what Mark Zuckerberg described as frictionless sharing, apps such as Spotify can automatically tell your Friends what you listening to and the Washington Post can tell them what you've been reading. If you're playing a game with Friends the score can be posted to your Ticker. Venture Beat took a quick look at how the new verbs will affect media consumption on Facebook.com.

Continued user frustration is the only easy prediction as to how the changes will play out. Ad Age gave their outlook on how brands could use the revamped channels and Inside Facebook felt good about the increased targeting capabilities. All Facebook offered seven ways that marketers could play the new changes. The overall social media impact was provided by Gigaom who looked at the impact on Twitter and Google+.

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Important: Some Facebook custom business Pages may not operate after Oct 1 because Facebook will be requiring SSL certificates. Be sure to read the explanation given by (Anti) Social Development in the Social Media section below.

Sent to subscribers 9/29/2011      


The most useful posts about Facebook Most Useful Posts of 2010

Click to see the posts that our readers found to be the most useful about Facebook or about all of web marketing in 2010.


Here are the posts that subscribers found to be
the most useful so far in 2011:

Social Media
  • The Best Facebook Page Strategies and the Pages That Use Them [Inside Facebook]
  • Facebook Publishes Guide to Social Marketing Best Practices [ReadWriteWeb]
  • Easy ways to attract more fans to your Facebook page [Facebook Success Kit]
  • How to ensure that your Facebook Wall Posts are SEEN (Edgerank) [Social Media Club]
  • 20 free, awesome social media monitoring tools [Socialbrite]
Search Marketing
  • How to write the best PPC adverts [Deep Foot Prints]
  • 10 Super Easy SEO Copywriting Tips for Improved Link Building [SEOMoz]
  • 5 Ways to Optimize Images on a Website or Blog [HubSpot]
  • Where to Use Keywords in Corporate Blog Posts [Top Rank]
  • 7 Easy Steps To Turn Your Twitter Account Into A SEO Magnet [Search Engine People]
Email Marketing
  • The 4 Words That Will Get Your Email Opened [Copy Blogger]
  • 10 Effective Ways to Get More Email List Subscribers [Kissmetrics]
  • Designing email campaigns for Facebook Messages [Campaign Monitor]
  • Want 60-70% Open Rates on Your Emails? Here's How I Do It [Aweber]
  • Do's and don'ts for designing email newsletters [Web Designer Depot]
User Experience
  • 22 Creative Landing Page Designs [Unbounce]
  • 50 Effective and Creative Call to Action Buttons [Noupe]
  • 5 Landing Page Mistakes that Crush Conversion Rates [CopyBlogger]
  • How to make users scroll down your page [Conversion Rate Experts]
  • 3 Factors in Using a Microsite vs. Landing Page [Post Click Marketing]
Web Analytics
  • Using Google Analytics To Identify Problems & Opportunities On Your Website [David Naylor]
  • 7 tools to monitor your competitors' traffic [Socialmedia.biz]
  • HOW TO: Interpret Your Facebook Page Insights [Likeable]
  • Regular Expressions - Don't Use Google Aanalytics Without Them [Blue Glass]
  • The New Google Analytics Available to Everyone [Google Analytics]

The next issue with all new posts will be distributed this week. It is not too late to get on the list if you subscribe now. You can completely remove your address instantly by using the link provided with each issue, by replying with 'Unsubscribe' in the subject line or by contacting us at .

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