Who's Blogging What
Spotting things you'll want to see today.
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Who's Blogging What is an email newsletter that thousands of web marketing professionals use to stay current on social media, search marketing, user experience, email, web analytics and all of the latest developments of web marketing. Every Thursday subscribers are updated with all new posts from the industry leaders. This page contains samples from recent issues; a subscription is required in order to be kept up to date but you can request one for free here. |
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Timelines, Tickers & Newsfeeds The new features that Facebook announced at last week's f8 conference will have a dramatic effect on Facebook marketing, but nobody is sure as to how. Businesses will now have three ways to reach Facebook users. Timeline will be an enhanced profile that is analogous to a movie of the user's life rather than today's snapshot. Ticker will be a mostly unfiltered real time listing of the user's interactions with Facebook apps, a home for items that Facebook's new Graph Rank algorithm has determined are unworthy of inclusion in the third channel, The Newsfeed. The other big news relates to verbs. Users will still be able to Like but they will also Watch, Read, Listen and, perhaps soon, Want. Search Engine Land provided a good overall summary of the upcoming changes and Inside Facebook described the new Timeline in some detail (WebProNews published screen shots of the set up process). Facebook's Brett Taylor explained how a new generation of apps will post items to the Ticker and Newsfeed and, hopefully, the Timeline. In what Mark Zuckerberg described as frictionless sharing, apps such as Spotify can automatically tell your Friends what you listening to and the Washington Post can tell them what you've been reading. If you're playing a game with Friends the score can be posted to your Ticker. Venture Beat took a quick look at how the new verbs will affect media consumption on Facebook.com. Continued user frustration is the only easy prediction as to how the changes will play out. Ad Age gave their outlook on how brands could use the revamped channels and Inside Facebook felt good about the increased targeting capabilities. All Facebook offered seven ways that marketers could play the new changes. The overall social media impact was provided by Gigaom who looked at the impact on Twitter and Google+. -- |
| Sent to subscribers 9/29/2011 |
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Click to see the posts that our readers found to be the most useful about Facebook or about all of web marketing in 2010. |
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| Here are the posts that subscribers found to be the most useful so far in 2011: |
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